THE VIE ACTIVE STORY
Vie Active creates performance driven, fashion-forward activewear built to stand up to the rigors of daily life, the demands of a workout and everything in between. Born in Bondi Australia and designed by women, for women, Vie Active is now based in beautiful Sun Valley, Idaho.
We know that living an active life enables you to do, be, and give so much more, and we want to empower you to do just that.
Life begins outside your comfort zone, and Vie Active was created to fill that void, speaking directly to how modern women live, work, and sweat today. Whether you’re running from workout to work or barre to brunch, Vie Active feels good, looks good, and performs better.
Founder, Noa Ries, grew up running and swimming laps at Bondi Beach, Australia with her father who taught her that “the body only does what the mind tells it to”. When he died very suddenly in 2007, working out became her therapy, and exercise quickly became more about sanity than vanity. The following year, she left her career in advertising to become a personal trainer. In February of 2012 at 4pm one afternoon, she had an epiphany when she realized she was still in her workout clothes, had not had time for a shower, and felt REALLY unstylish. “I thought to myself – why do I have to make this conscious decision every day between being stylish and being fit? Surely I can be both! But as a modern woman (with two kids) I don’t have time for five outfit changes during the day.” The following year, Vie Active was launched with a mission to truly fuse performance and style. Vie Active was designed to enable, empower, and inspire women to put their oxygen mask on first and realize the benefits of living an Active Life.
As a mother, a wife, an entrepeneur, and an executive – “I realized a few years ago that working out is the reason I’m able to do and be all those things. I realized I have to ‘put my oxygen mask on first’. Working out makes me more productive, focused, happier and confident and I want to inspire and enable you to enjoy the same.
Vie Active pairs the highest quality performance fabrics with stylish silhouettes and the most technical print techniques available, to create activewear that truly and uniquely marries style with performance. From cut to color to cloth, an uncompromising commitment to performance is just where we begin.
Since we know you’re definitely going to be wearing your activewear well beyond your workout, we also obsess about the way our clothing feels and makes you feel. Crafted from luxuriously soft, quick drying, sweat wicking, and anti-microbial fabrics including compression and Australian Merino, each piece is meticulously designed then sweat and stress tested by our team to ensure optimal comfort and performance. From sports bras that work for different sizes and activities to tights with contoured wide waistbands that prevent uncomfortable digging and rolling, our goal is to think of woman and how they would feel in each piece we craft.
Ultimately, we want to capture that which inspires all of us, and our belief is that we can continue to push each other and our product forward daily.
We strive to practice what we preach here at Vie Active, pushing boundaries and pushing to be better each and every day. The way we see it, the two really go hand-in-hand. We share in our triumphs, in our own inspirations, and our personal goals as we work to achieve them. As a team and a sisterhood (of spandex pants!), we know that we can achieve great things by helping to uplift each other. We strive to represent that not just in our brand, but in our everyday interactions with each other. Join #teamvieactive and our mission to #beflawsome!
VIE ACTIVE ~ INSPIRING AND EMPOWERING ACTIVE LIVES