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BEHIND THE SCENES: URBAN WARRIOR COLLECTION

Posted on 07 September 2014

THE URBAN WARRIOR

An Urban Warrior is the archetype of many modern woman. She is Powerful and confident, fun loving and adventurous, strong, happy and beautiful. She is a woman that goes from work to workout, brunch to barre, fitting in work, family, fitness and fun into her busy schedule. She is the woman that turns heads in the street, that is effortlessly luxe and enviably down to earth. She knows when to roll with punches and when to throw them.

Let our Urban Warrior collection bring out the Urban Warrior in you. This collection has been engineered by sweat professionals and fashion influencers to create a capsule collection of versatile, functional and luxe fitness options that can easily transition from work to workout.

Sheridyn Fisher is the face of our Urban Warrior campaign as she embodies the strong, confident, fit and busy woman that is an Urban Warrior. We had so much fun shooting the latest collection with her and her beautiful pooch Predator (definitely not as scary as he sounds!). Here are some of our favourite shots!
P.s. Want to see more of the Urban Warrior Collection - Make sure you come along to our Sweat Series in Sydney this September.

 

 

 

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